Northampton County Council

Igniting Ambition

2011

Igniting Ambition for Northampton County Council was created in 2011 to promote Northamptonshire’s rich cultural offerings in advance of the London 2012 Olympic and Paralympic Games.

“Always responsive to client needs, Wecommunic8 excelled with regard to meeting the project brief, delivering a visually striking and highly impressive street exhibition”.

Graham Callister, Cultural Policy & Planning Manager, Northampton County Council

‘Igniting Ambition’ was created as part of the 2012 Cultural Olympiad in Northamptonshire in advance of the London 2012 Olympic and Paralympic Games. The street gallery was commissioned by Graham Callister of Northamptonshire County Council as part of a programme specifically designed to promote the county’s rich cultural offer to local, regional, national and international audiences. It comprised of 24 stunning large-scale images, accompanied by supporting caption panels, highlighting the various events that had been taking place.

The exhibition was in place along the main high street and church of Northampton town centre for eight weeks from February to early April. It was completely free to view and lit at night, allowing visitors to discover more about the fantastic arts, cultural events, ambitious projects and partnerships.

“As the lead coordinator of the countywide 2011 Igniting Ambition Festival, Northamptonshire County Council was especially pleased to play its role in delivering such a fantastic exhibition. The Street Gallery provided the opportunity to learn more about the range of high-quality events that have taken place to date across the county and some of the forthcoming highlights as part of the London 2012 Cultural Olympiad in Northamptonshire. Ultimately the exhibition demonstrated to both residents and visitors alike, what a great place Northamptonshire is to live and to work” Cllr Heather Smith, Cabinet Member for Customer & Community Services, Northamptonshire County Council